Guiness World Records and the iPhone/iPod Touch owners

Guiness World Records and Warner released on the Apple Store an app called ”Video Game Score” a new game app that let iPhone and iPod Touch users compete to become a real Guiness World Record holder.

The deadline is August 15, and who secures the most pontuation until that date will be crowned the iPhone gaming champion and shorlisted for inclusion in the “Guiness World Records 2010 Gamer’s Edition”.

In order to participate, consumers will need to buy the application ($4,99 ouch…) and create a GameSpy account so they can sync their performances. The game features some wierd challenges like create the largets bubblegum ball and a cockroach eating (ich!).

I find it an awsome idea, I like those new technological ways to promote products – in this case, the Guiness World Records book, that I’ve never bought it on my entire life! So, anyone can explain me why I’m thinking spend almost five bucks on that app so I can try to win this contest?

via mobile marketer.

IF SELLING PIZZA WAS LIKE SELLING TECHNOLOGY

Last week I was reading some twitts from @radfahrer when I found this old funny text (pt only) comparing the communication&marketing business with a pizza business. After reading I thought that with some little changes it could work for us too, so here it is:

Imagine the situation below

1. Your customer calls you asking for a pizza but he’s more concerned about the delivery cost than with the quality of ingredients that you are going to use to cook it.
2. When you are still making the pizza the customer calls asking for a “pizza-preview” so he can approve – or disapprove – the way you are cooking it.
3. After he receives the pizza-preview the customer asks for a small modification: replace the yellow mozzarela for a green one, simply because its his favorite color. Now you have to throw away all the old pizza work and start making a new one, which will give you much more work and will probabily taste awful.
4. The customer calls you one random night asking for 500 pizzas and telling that you have 15 minutes to delivery it, he explains that he’s going to give a very important strategic party on the next few hours and he decided to call you – his main business partner – just now.
5. You summon your best chefs to help you on this special request because it’s urgent and leave the other client’s pizzas waiting aside, so they call you complaining that their pizza is late.
6. After you prepare almost all the pizzas from the urgent request the special client calls you communicating that his pizzas isn’t urgent anymore, he confused the days… in fact the pizzas are for tomorow night.
7. Your client hear of a new fashion cool unique ingredient and he is conviced that his pizza must have this ingredient, even that the fashion ingredient doesn’t have anything to do with pizza, giving you a headache to implement it.
8. Your customer asks for a high-urgent pizza delivery that needs to be done in 5 minutes. After you use your best chefs – and even hiring freelancers chefs to help you on the job – and again delaying the other requests, you delivery it and the customer takes 4 hours to start eating those pizzas.
9. The customer asks for a pizza that pleases people who likes small, medium and big pizzas – a magic one – without worring if it will demand the double of the normally work – he doesn’t agreed to pay more for this also.
10. You cook a wonderful perfect pizza for your customer and delivery it on time and than he calls you complaining that he doesn’t have the necesssary tools – knifes and forks – for eating it.
11. The client calls you asking for a super ultrablaster enhanced pizza and simply doesn’t understand why you need to charge so expensive for that pizza if the chinese can cook a pizza for much less.
12. Other customer calls you and asks for a pizza, he’s shocked by the price and tells you that his nephew can cook a pizza too by a tenth of your price – he uses a pizza-template from the internet and get his ingredients at eBay.
13. The client requests a wonderful pizza but warns you that he had already order the same pizza at 5 different restaurants and tells you that he will agree to pay just for the one he enjoyed the most.
14. The customer send you an email attaching a zipped 20MB file containing more than 5.000 pizza’s recipes and a history of all the pizzas he ate on his life and asks you for a pizza. When you ask for which kind of pizza he awnsers that “this information has already been shared”.
15. The customer decides to create a public pizza request based on the lowest price and asks for a unique pizza flavor that you have never cooked before, so when you ask for more information about this special pizza – and calculate how much you are going to spend at the ingredients – he tells you that “aditional information will be given only to the winner”.
16. You have a security-freak customer that wants his pizza to be delivered only at his security guard house, after doing that the guard needs to delivery the pizza himself to your client’s house – which is next to your restaurant – after that he calls you complaining that the pizza arrived cold.
17. Your client request a pizza and you agreed to receive the payment just 90 days before he ate the pizza – and only if he liked it, otherwise you need to cook it again.

I make up a few hehehe… any similarities?

It’s just a joke, but I find interesting to see how different business like marketing and telecommunications presents those same issues… I mean, sometimes the concept of partnership is put aside on this business on my personal opinion.

[]’s

Feliz Equinócio de Outono!

Hoje as 8:45 o sol cruzou o equador celestial rumo ao hemisfério norte, rendendo aos habitantes terrenos quase 12 horas de noite e 12 horas de dia. A partir de hoje os dias no hemisfério norte ficam mais longos e os dias no hemisfério sul mais curtos! Este dia também marca o começo do Norouz, o ano novo Persa (Iraniano).

Abaixo uma foto do sol poente tirada na ilha de Naxos no mar Egeu. A imagem retrata uma Portara (Portão) de 6 por 3.5 metros, que marca a entrada na ilha grega para o antigo templo (nunca terminado) de Apollo.

Quoted by Bruno Guedes.

How much for a RSS?

Cool article about how the newspapers should do business online without breaking. That’s actually a new and interesting topic to discuss, since the beginning of the finantial crisis some of the most read newspapers on US are desperate.

I think it’s interresting to see that even with online-add hitting much more people than the “old” paper print add (15 milion online to almost 5.4 milion on the print one) some sponsors prefers the paper version. They want the prestige of a printed page regardless the readership numbers. Why? because the lack of value ($$$) from users to the product.

who wants to be online if it’s free?

So the readers are going online to get their news, not just because it’s free, but because it’s better. On the other side, most of the sponsors (who are the main newspapers’ income source - or life tube support on these days) prefer the printed version, even with the number of subscribers dropping. Now you can see now what went wrong?

I love my RSS, each one of those 3k unread feeds I have, who doesn’t? I mean, quality and updated and (most important) FREE information from the most important sites in the world. Nowadays information works like a commodity, a really really cheap one, that everybody needs but a few have the courage to pay (and charge) for.

So, how you establish a price for a product when people are used to getting it for free? As a reader, how much are you willing to pay for this kind of service?

An old lesson for Record Labels

Last monday the Recording Industry Association of America (RIAA) has quietly finished its tasks of suing anyone they want for allegedly steal music from the internet, reports the Wall Street Journal. The record industry are now figuring out new ways to discourage (control all the data traffic) online music piracy.

After issue 35.000 suits against individuals and winning none of them, they spended more money on legal fees than what they recovered in settlements. Of course, while RIAA was suing children and grampas the real piracy didn’t stop and the CD sales continued to fail.

So, I tought record labels learned their lesson and would start to propose innovative services over a new business model right? but no… they don’t want to grow up and are now focused on establishing agreements with the ISPs (internet service providers) so they can sue everyone again.

Meanwhile, we see cool innitiatives like the games Rock Band and Guitar Hero profiting on legal digital music distribution, the iTunes business model making Apple really happy and the number of independent record labels/artists being noticed growing, remmember Radiohead and the Rainbow album?

Why just the record industry persists on the same mistake? on the same jurassic-business model?  We discussed here earlier about harming a entire group because of a few bad apples, its simply doesn’t work.

The world moves foward with technology being its main tool, sadly some people fight against that.

What you think?

Tecnologia verde x Crise mundial

Um belo artigo no freakonomics apresenta uma pergunta interessante: “Como a crise mundial e a iminente recessão afetam o mercado de tecnologia ecologicamente correta (clean technology)?“

Eles fizeram essa pergunta para três especialistas e reproduzo abaixo alguns trechos:

The financial crisis has triggered what many expect to be a nasty global recession in 2009 (the first nine months of the 2008 portion of the recession weren’t really nasty). All of the market-based factors that were contributing to the inevitable (someday) Hotelling switch point are gone. The gap between renewable and nonrenewable prices is widening instead of shrinking. A good guess is that almost all large, private renewable-energy investments will be put on hold in 2009. In these economic conditions, government subsidies in the form of fiscal policy (i.e., “green jobs”) and renewable energy standards and mandates (e.g., North Carolina state agencies must use 12.5 percent renewables by 2021; my computer may be running off biodiesel by 2015) that would actually cause consumers and firms to switch energy sources and push us closer to the switch point will need to be large and larger. (John Whitehead professor in the Department of Economics at Appalachian State University and contributor to the blog Environmental Economics)

The financial crisis is having a significant — but not disastrous — effect on clean technologies. Wind and solar power technologies depend on electric utility demands driven by overall electricity use and by state regulations favoring clean technologies. Higher interest rates and demand downturns due to the recession are dampening demand. Florida Power and Light has reduced wind power investments by 500 megawatts, and Duke Energy has dropped $50 million of solar power projects (The Economist, “Gathering Clouds,” November 6, 2008). The hiatus in new home construction is dampening increases in green technologies that conserve energy, conserve resources, and reduce carbon footprints. The recession threatens similar deleterious effects from declines in commercial construction. (George Tolley, Professor Emeritus of Economics at the University of Chicago and president of RCF Inc.)

I think the financial crisis will be remembered as a catalyst for public-policy changes that benefited clean energy. Already, the crisis has helped Obama to win the White House and the Democrats to score major gains on Capitol Hill. Now Congress is assembling a new stimulus bill that could total $500 billion or more and will include expanded subsidies for clean energy. (Ethan Zindler, head of North American research at New Energy Finance)

Esse foco na produção de bens de consumo que utilizem energia renovável (green technology) na sua fabricação se tornou uma exigência de alguns governos e é uma tendência de mercado, exemplo da Motorola que recentemente lançou um celular feito com garrafas pet. Mais de 90% dos investidores esperam investimento em tecnologia verde em 2009 (Green Tech, Credit Crunch beliscar-Clean Energy Sector, 18 de setembro de 2008), outro incentivo é a administração Obama que começa agora nos Estados Unidos, com certeza uma das mais favoráveis a adoção a longo prazo de tecnologia verde que se tem notícia.

Em 2008 nós estavamos perto do chamado Hotelling switch point pelos economistas, que ocorre quando o aumento do valor das energias não-renováveis (carvão, petróleo, etc) se iguala com o a queda de valor das energias renováveis (solar, eólica, etc). É esperado que o preço das fontes de energia renováveis caiam à medida que a tecnologia disponível para aproveitá-las melhorem e consequentemente reduzam os custos de produção. Neste caso o crescimento de receita pode também aumentar a demanda de energia limpa em relação à energia suja, incentivando ainda mais a troca. Contribuindo para essa tendência está a histórica instabilidade no valor do barril de petróleo (guerras no oriente médio e atritos políticos liderados por Venezuela e Estados Unidos) e a preferência do consumidor final pelo produto mais verde.

Resumindo: a tendência lógica era a de que as fontes de energia não-renováveis se tornassem cada vez mais inviáveis devido a queda na sua oferta (limitação tecnológica e ambiental) e consequentemente alto custo; e que as fontes de energia renováveis tivessem seu custo descrescente devido aos avanços tecnológicos e a crescente demanda. Porém, com a crise mundial afetando o capital disponível para investimento e as futuras ondas de demissões acontecendo o quadro parece mudar para o que os economistas chamam de uma relação perde-perde onde o Hotelling switch point voltará a ficar distante com o barril de petróleo voltando a bater recordes e um campo promissor de pesquisa estagnado por falta de investimentos.

Acredito que os pontos de controle para que o investimento em tecnologia renovável não diminua sejam o valor do barril de petróleo, a taxa de desemprego (muito ligada com a demanda que esses bens de consumo terão) e como a administração Obama vai lidar com a crise (primeiros 120 dias de governo).

How to destroy your favorite songs

Since 2003 I have a nokia 6510, and I love it. Good batery life, easy menus, radio, a cool-alien green color and was a small gadget, I think in that time was the smallest cellphone in Brazil. It was a gift from a friend.

And for a time, it was nice.

In the beginning of 2008 I got a Sony-Ericsson k790i, my first cellphone with camera (3.2mp). Besides the awsome quality shots, I’m kind of a wannabe photographer person, this new phone have other cool funcions like RSS reader, syncronization (ie google calendar) and a bunch of others features that are common on mobiles today.

Common for non-old cellphone users.

The first thing I noticed on the SonyEricsson phone was the quality polyphonic ringtone, very different from my old fellow. So my first anybody idea was: ” hey man! why I don’t download my favorites mp3 songs and used it like my ringtone?” besides… I could listen those songs with the walkman feature and give my old ipod nano to my girlfriend

The first victim was “Question!” from System of a Down. Nice song, starts very smooth and then BANG! the agressive drums come in with heavy guitar bases.

The problem is, when you put a music to play as a ringtone, and of course you like that song, you don’t want to awnser the call, you just want to hear it ringing. And after a short time, and a few lost calls, you simply don’t like the song anymore! It happens the same thing with “no surprises” from Radiohead, “Yellow” from Coldplay, “I did it” from Dave Matthews Band and “Canned heat” from Jamiroquai.

It become nicer when you choose a song for that anoying person/client or as a alarm clock, trust me on that.

My guess, as you don’t know when people are gonna call you, the music can start anytime and anywhere, and sometimes you don’t want to hear it, even if you enjoy the song. Other point, you don’t listen ALL the song, just 10/20 seconds from it! that’s crazy. Imagine how Thom Yorke would feel if you tell him that you slice his work on 20 seconds and used as a ringtone, pretty sad, I hope he never knows that.

I love music, but I think that even your favorite songs you need a place and a time to enjoy it. And if you don’t do that, you end like me, hating Slipknot for waking me up everyday and missing your girlfriend calls because you enjoy the Coldplay songs.

Brain Work

Jogo da memória com muitos “pulos do gato” aqui.

Ah se a internet existisse quando eu era criança…

Mobility World

No país onde apenas 6% das pessoas têm acesso a banda larga e que ao mesmo tempo domina o orkut (ok, eu sei que isso não é mérito algum, estou apenas querendo provar meu ponto) quem tem acesso 3G é rei?

Não necessariamente!

Fiz isso apenas para estrear a postagem pelo ipod touch.

We’ll be back!

Justice undo agreement between government and operators

The Consumer Protection Association (Pro Teste*) won in court and managed to stop the agreement reached between the government and the operators, in which the operators remained free from investing in the installation of Posts of Telecommunications Services (PSTs), but take on the commitment to build a national infrastructure to bring broadband access.

What does it mean? the justice decided to suspend the changes in the contracts of FSTS (Fixed Switched Telephone Service), requestes by Pro Teste, on the assumption that broadband would not be a network of STFC. On the Pro Teste point of view, the public telephone was illegally subsidizing a private service (MCS, Multimedia Communication Service), which would prevent the reduction of tariffs for fixed telephony.

I wrote about it, the implementation of the backhaul… remmember?

For those who don’t, backhaul it’s the network infrastructure needed to support the FSTS on broadband, connecting the access networks with the operators backbone. When the government received this updated proposal they added a line saying that the backhauls in the end would belong to the Union, but this item mysteriously disappear in the review of the final contract that was signed later.

So… the concessionaires would be exempt from returning the infrastructure for the government in the end of its concessions. Cool isn’t it?

*The focal point of Pro Teste it’s to end with the signing tax of basic fixed telephony, since the carriers say they charge for it because they need to recover the money spent on the universal service.