Feliz Equinócio de Outono!

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Hoje as 8:45 o sol cruzou o equador celestial rumo ao hemisfério norte, rendendo aos habitantes terrenos quase 12 horas de noite e 12 horas de dia. A partir de hoje os dias no hemisfério norte ficam mais longos e os dias no hemisfério sul mais curtos! Este dia também marca o começo do Norouz, o ano novo Persa (Iraniano).

Abaixo uma foto do sol poente tirada na ilha de Naxos no mar Egeu. A imagem retrata uma Portara (Portão) de 6 por 3.5 metros, que marca a entrada na ilha grega para o antigo templo (nunca terminado) de Apollo.

Quoted by Bruno Guedes.

How much for a RSS?

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Cool article about how the newspapers should do business online without breaking. That’s actually a new and interesting topic to discuss, since the beginning of the finantial crisis some of the most read newspapers on US are desperate.

I think it’s interresting to see that even with online-add hitting much more people than the “old” paper print add (15 milion online to almost 5.4 milion on the print one) some sponsors prefers the paper version. They want the prestige of a printed page regardless the readership numbers. Why? because the lack of value ($$$) from users to the product.


who wants to be online if it’s free?

So the readers are going online to get their news, not just because it’s free, but because it’s better. On the other side, most of the sponsors (who are the main newspapers’ income source – or life tube support on these days) prefer the printed version, even with the number of subscribers dropping. Now you can see now what went wrong?

I love my RSS, each one of those 3k unread feeds I have, who doesn’t? I mean, quality and updated and (most important) FREE information from the most important sites in the world. Nowadays information works like a commodity, a really really cheap one, that everybody needs but a few have the courage to pay (and charge) for.

So, how you establish a price for a product when people are used to getting it for free? As a reader, how much are you willing to pay for this kind of service?

An old lesson for Record Labels

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Last monday the Recording Industry Association of America (RIAA) has quietly finished its tasks of suing anyone they want for allegedly steal music from the internet, reports the Wall Street Journal. The record industry are now figuring out new ways to discourage (control all the data traffic) online music piracy.

After issue 35.000 suits against individuals and winning none of them, they spended more money on legal fees than what they recovered in settlements. Of course, while RIAA was suing children and grampas the real piracy didn’t stop and the CD sales continued to fail.

So, I tought record labels learned their lesson and would start to propose innovative services over a new business model right? but no… they don’t want to grow up and are now focused on establishing agreements with the ISPs (internet service providers) so they can sue everyone again.

Meanwhile, we see cool innitiatives like the games Rock Band and Guitar Hero profiting on legal digital music distribution, the iTunes business model making Apple really happy and the number of independent record labels/artists being noticed growing, remmember Radiohead and the Rainbow album?

Why just the record industry persists on the same mistake? on the same jurassic-business model?  We discussed here earlier about harming a entire group because of a few bad apples, its simply doesn’t work.

The world moves foward with technology being its main tool, sadly some people fight against that.

What you think?

Tecnologia verde x Crise mundial

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Um belo artigo no freakonomics apresenta uma pergunta interessante: “Como a crise mundial e a iminente recessão afetam o mercado de tecnologia ecologicamente correta (clean technology)?

Eles fizeram essa pergunta para três especialistas e reproduzo abaixo alguns trechos:

The financial crisis has triggered what many expect to be a nasty global recession in 2009 (the first nine months of the 2008 portion of the recession weren’t really nasty). All of the market-based factors that were contributing to the inevitable (someday) Hotelling switch point are gone. The gap between renewable and nonrenewable prices is widening instead of shrinking. A good guess is that almost all large, private renewable-energy investments will be put on hold in 2009. In these economic conditions, government subsidies in the form of fiscal policy (i.e., “green jobs”) and renewable energy standards and mandates (e.g., North Carolina state agencies must use 12.5 percent renewables by 2021; my computer may be running off biodiesel by 2015) that would actually cause consumers and firms to switch energy sources and push us closer to the switch point will need to be large and larger. (John Whitehead professor in the Department of Economics at Appalachian State University and contributor to the blog Environmental Economics)

The financial crisis is having a significant — but not disastrous — effect on clean technologies. Wind and solar power technologies depend on electric utility demands driven by overall electricity use and by state regulations favoring clean technologies. Higher interest rates and demand downturns due to the recession are dampening demand. Florida Power and Light has reduced wind power investments by 500 megawatts, and Duke Energy has dropped $50 million of solar power projects (The Economist, “Gathering Clouds,” November 6, 2008). The hiatus in new home construction is dampening increases in green technologies that conserve energy, conserve resources, and reduce carbon footprints. The recession threatens similar deleterious effects from declines in commercial construction. (George Tolley, Professor Emeritus of Economics at the University of Chicago and president of RCF Inc.)

I think the financial crisis will be remembered as a catalyst for public-policy changes that benefited clean energy. Already, the crisis has helped Obama to win the White House and the Democrats to score major gains on Capitol Hill. Now Congress is assembling a new stimulus bill that could total $500 billion or more and will include expanded subsidies for clean energy. (Ethan Zindler, head of North American research at New Energy Finance)

Esse foco na produção de bens de consumo que utilizem energia renovável (green technology) na sua fabricação se tornou uma exigência de alguns governos e é uma tendência de mercado, exemplo da Motorola que recentemente lançou um celular feito com garrafas pet. Mais de 90% dos investidores esperam investimento em tecnologia verde em 2009 (Green Tech, Credit Crunch beliscar-Clean Energy Sector, 18 de setembro de 2008), outro incentivo é a administração Obama que começa agora nos Estados Unidos, com certeza uma das mais favoráveis a adoção a longo prazo de tecnologia verde que se tem notícia.

Em 2008 nós estavamos perto do chamado Hotelling switch point pelos economistas, que ocorre quando o aumento do valor das energias não-renováveis (carvão, petróleo, etc) se iguala com o a queda de valor das energias renováveis (solar, eólica, etc). É esperado que o preço das fontes de energia renováveis caiam à medida que a tecnologia disponível para aproveitá-las melhorem e consequentemente reduzam os custos de produção. Neste caso o crescimento de receita pode também aumentar a demanda de energia limpa em relação à energia suja, incentivando ainda mais a troca. Contribuindo para essa tendência está a histórica instabilidade no valor do barril de petróleo (guerras no oriente médio e atritos políticos liderados por Venezuela e Estados Unidos) e a preferência do consumidor final pelo produto mais verde.

Resumindo: a tendência lógica era a de que as fontes de energia não-renováveis se tornassem cada vez mais inviáveis devido a queda na sua oferta (limitação tecnológica e ambiental) e consequentemente alto custo; e que as fontes de energia renováveis tivessem seu custo descrescente devido aos avanços tecnológicos e a crescente demanda. Porém, com a crise mundial afetando o capital disponível para investimento e as futuras ondas de demissões acontecendo o quadro parece mudar para o que os economistas chamam de uma relação perde-perde onde o Hotelling switch point voltará a ficar distante com o barril de petróleo voltando a bater recordes e um campo promissor de pesquisa estagnado por falta de investimentos.

Acredito que os pontos de controle para que o investimento em tecnologia renovável não diminua sejam o valor do barril de petróleo, a taxa de desemprego (muito ligada com a demanda que esses bens de consumo terão) e como a administração Obama vai lidar com a crise (primeiros 120 dias de governo).

How to destroy your favorite songs

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Since 2003 I have a nokia 6510, and I love it. Good batery life, easy menus, radio, a cool-alien green color and was a small gadget, I think in that time was the smallest cellphone in Brazil. It was a gift from a friend.

And for a time, it was nice.

In the beginning of 2008 I got a Sony-Ericsson k790i, my first cellphone with camera (3.2mp). Besides the awsome quality shots, I’m kind of a wannabe photographer person, this new phone have other cool funcions like RSS reader, syncronization (ie google calendar) and a bunch of others features that are common on mobiles today.

Common for non-old cellphone users.

The first thing I noticed on the SonyEricsson phone was the quality polyphonic ringtone, very different from my old fellow. So my first anybody idea was: ” hey man! why I don’t download my favorites mp3 songs and used it like my ringtone?” besides… I could listen those songs with the walkman feature and give my old ipod nano to my girlfriend

The first victim was “Question!” from System of a Down. Nice song, starts very smooth and then BANG! the agressive drums come in with heavy guitar bases.

The problem is, when you put a music to play as a ringtone, and of course you like that song, you don’t want to awnser the call, you just want to hear it ringing. And after a short time, and a few lost calls, you simply don’t like the song anymore! It happens the same thing with “no surprises” from Radiohead, “Yellow” from Coldplay, “I did it” from Dave Matthews Band and “Canned heat” from Jamiroquai.

It become nicer when you choose a song for that anoying person/client or as a alarm clock, trust me on that.

My guess, as you don’t know when people are gonna call you, the music can start anytime and anywhere, and sometimes you don’t want to hear it, even if you enjoy the song. Other point, you don’t listen ALL the song, just 10/20 seconds from it! that’s crazy. Imagine how Thom Yorke would feel if you tell him that you slice his work on 20 seconds and used as a ringtone, pretty sad, I hope he never knows that.

I love music, but I think that even your favorite songs you need a place and a time to enjoy it. And if you don’t do that, you end like me, hating Slipknot for waking me up everyday and missing your girlfriend calls because you enjoy the Coldplay songs.

Brain Work

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Jogo da memória com muitos “pulos do gato” aqui.

Ah se a internet existisse quando eu era criança…

Mobility World

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No país onde apenas 6% das pessoas têm acesso a banda larga e que ao mesmo tempo domina o orkut (ok, eu sei que isso não é mérito algum, estou apenas querendo provar meu ponto) quem tem acesso 3G é rei?

Não necessariamente!

Fiz isso apenas para estrear a postagem pelo ipod touch.

We’ll be back!

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